Buyer Psychology Decoded with Ash Smith
In episode 10 of the LinkedIn Marketing Mastery podcast, Ash Smith goes completely unfiltered digging into buyer psychology and how to actually sell without being aggressive or pushy.
“Anyone who is anybody knows Ash Smith” – Dana Daskalova
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Episode 9: Badass Branding with Beatrice Gutknecht
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Immerse yourself in Episode 10 of the LinkedIn Marketing Mastery podcast, where Ash Smith reveals the secrets of buyers behavior.
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Understanding Buyer Behavior: Key Insights from Ash Smith
 In a recent episode of the “LinkedIn Marketing Mastery” podcast, Ash Smith shared his expertise on buyer behavior, offering valuable insights into building relationships, trust, and long-term sales strategies.
Here’s a comprehensive look at his key points and how you can leverage them to understand and influence buyer behavior effectively.
The Farmer vs. Hunter Approach
Ash Smith introduces a refreshing perspective on salespeople, likening the best salespeople to farmers rather than hunter-gatherers.
While hunters focus on immediate results by pursuing leads aggressively, farmers understand the importance of nurturing relationships over time.
This approach is about cultivating opportunities and recognizing that each buyer’s journey is unique, requiring patience and strategic nurturing.
By viewing your sales pipeline as a farm, you can focus on long-term growth and sustainability rather than short-term gains.
Building Trust and Long-term Relationships
A core theme in Ash’s discussion is the importance of building trust and maintaining long-term relationships with buyers.
Instead of forcing urgency and risking the trust you’ve built, he emphasizes the need to focus on the quality of relationships.
Buyers are more likely to engage when they feel valued and understood, highlighting the importance of genuine interactions and personalized communication.
The Role of Emotional Connection
Understanding buyer behavior involves connecting on an emotional level.
Ash highlights the need to understand your audience’s challenges and motivations, tailoring your approach to resonate with them emotionally.
This connection not only facilitates trust but also encourages loyalty, turning potential buyers into advocates for your brand.
The Art of Selling: From Small to Big S
Ash distinguishes between “small S” sales, where you directly engage in selling, and “big S” sales, where you empower others to sell through established systems and processes.
Transitioning from small to big S sales requires a shift in mindset, focusing on enabling others and leveraging relationships to create a sustainable sales model.
This approach allows businesses to scale effectively while maintaining the personal touch that buyers value.
Leveraging LinkedIn for Buyer Engagement
In the context of LinkedIn, Ash advises using the platform to build meaningful connections rather than simply broadcasting sales pitches.
By engaging with your network genuinely and consistently, you can develop relationships that lead to sales naturally.
He suggests focusing on content that adds value and sparks conversations, positioning yourself as a trusted advisor rather than just another salesperson.
Conclusion
Understanding buyer behavior is not just about making a sale; it’s about fostering relationships and building trust over time.
By adopting a farmer’s mindset, focusing on emotional connections, and leveraging platforms like LinkedIn strategically, businesses can influence buyer behavior in a way that drives long-term success.
Ash Smith’s insights underscore the importance of patience, authenticity, and strategic thinking in today’s competitive marketplace.
By following these principles, you can create a sales strategy that not only meets your immediate goals but also lays the foundation for sustained growth and success.
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