The Evergreen SEO Hack You Need to Climb to Position 1 of Google

byFranCallado

465 followers

Updated 5 years ago

That's the #1 thing you're doing here, right? Trying get some Google love...

What if I told you there is a way to continue doing exactly what you're doing right now and see your posts go up to position 1?

Well, there is, and I'm going to share it with you today.

I'll keep this short and sweet, so pay attention!

What Google Wants

First, what does Google want?

Is it long form text? How many words? 2000? 5000?

Is it video? How long?

Is it backlinks? From whom?

Well, all of these are valid SEO tactics and should be considered, but then new Google animals come out to play and all these little tactics have different values, and your rankings drop.

So how do we enter Google's mysterious mind? By understanding its primary directive.

What Google really wants is to give its users the best experience ever!

Google actually wants to enter your mind and give you exactly what you want when you perform a search.

And how does Google know that?

By analyzing what happens every time you search for something.

Think about it, if you search for a keyword and click on the third result, Google will assume the first one wasn't the one you were looking for. Logically, next time, it will try to present the 3rd result as the first one.

Let's Break this Down

Click-through rate - This is a very important factor for Google, because as I mentioned before, the more people click on a result, the more likely it is to be the one you're looking for.

How can you improve your click-through rate?

Your Headline must drive the user to click.

Let me share a little trick with you, use Advanced Marketing Institute's Headline Analyzer to tweak all your headlines before publishing. Don't expect very high values though, its tough to get anything over 40, the best I got so far was just under 60 and I don't know how.

This headline - "The Evergreen SEO Hack You Need to Climb to Position 1 of Google" - scored 46.15%

Time on Page - If the user clicks and enters your article but instantly hits the back button, Google will assume that result is not valid and therefore lower the ranking for that result.

Which means that, even though you need people to click through to your website, as we've seen previously, you also need them to stay. The longer they stay, the more Google will reward you.

There are lots of little techniques to get someone to stay on your page longer, like introducing a video, but before trying to 'trick' people into staying, you need to ensure they actually belong, which means that you must deliver in your content what was promised in your headline.

What's the Hack Then?

Understanding your reader, or how the great Dan Kennedy puts it - you must enter your audience's thoughts.

What does this mean for you as an SEO focused blogger?

User intent!

If you manage to understand what the keyword you're using means in the user's mind, you can focus your content the right way.

What question is that person asking Google? If you can understand the question in the users mind you can structure your post to answer it.

That's user intent.

In the case of this article, I tried to structure it as an example in on itself (hopefully it works).

If you're reading this, you want to improve your Google rankings, so I promised you, through my headline "The Evergreen SEO Hack You Need to Climb to Position 1 of Google", which made you click to "check it out".

Next, I entered one of the questions in your mind - "I do all my SEO right, but I still don't have Google's position one, is there something else I should be doing?"

And I answered it - yes, there's something else you should be doing - and I kept you on the page and reading by telling you I would share that one thing you could do to give you the results you're looking for.

But I didn't just make you scroll to the end to find out (hopefully). I kept you engaged with important information that will help you implement this awesome hack.

And left the one "Evergreen Hack" to the end, making sure I delivered what I promised to the best of my knowledge.

I hope this was of value to you!

Have an amazing day and go out there giving your audience what they want, Google will reward you for that.

Let me know your on thoughts this or if you had trouble understanding or implementing this to your writing, I might be able to help, and if not me, surely someone else out here in WA will.

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