Content that earns its keep.
Conversations with coaches whose marketing actually brings in clients. How they do it, what it cost them, and what they stopped doing. Hosted by Fran Callado.
Most marketing advice for coaches comes from people selling marketing advice.
I build client acquisition systems for coaches. And I kept meeting good coaches who were posting every day, growing an audience, and still not booking calls.
So I started asking the ones who had cracked it. What do they post? What do they send? How does a stranger become a client? This show is your way of sitting in on these conversations and learning from those who've been where you are.
No guru theatre. No revenue screenshots without context. Just the system, and the honest part.
How strangers become clients
The path from first post to booked call, step by step, as the guest actually runs it.
What worked, with context
Real results with the setup behind them, so you can tell what would transfer to your practice.
What it cost them
The time, the mistakes and the tactics they dropped. The part most interviews skip.
Get the lessons without the hour of listening.
Short notes from every episode, an alert when a new one goes live, and a welcome gift: the Followers to Clients Diagnosis. It shows you where your followers stop turning into clients.
Episode notes, new-episode alerts and the Diagnosis. All free.
The button opens the MWI Podcast page on Substack. Enter your email there once, and the Diagnosis arrives in your welcome email.
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