Half an hour before Dana’s live event was due to start, people began to arrive. By the middle of the session, 70 to 80 of them were watching live.
Last time, her event was three days away and the numbers were still coming in. This episode is the follow-up: what happened on the day, what went wrong, and what she’s doing with her list now.
The final count, from one post in a Facebook group: 243 people on her email list, 7 calls booked, 4 clients signed.
What stood out
1. The post booked calls before she’d taught a thing. Four of the seven calls came from the post alone, before the event happened. Those four people were aware of the problem, felt it, and wanted it solved. They only needed to know Dana was the right person to help them. Most of the 243 weren’t ready to buy yet, and that’s where the rest of this story lives.
2. The reminders did the work nobody sees. People rarely skip an event because they’ve lost interest. They forget. Because every registrant was on Dana’s list, she could remind them, warm them up, and send one last email an hour before it started. That email is her best guess for the early arrivals.
3. The honest part: there’s no recording. Dana ran the event on a platform she’d never used, without anyone to manage the room, and the session didn’t get recorded. Her two lessons: don’t debut on an unfamiliar platform, and get a co-admin. The event still brought three more calls in the next 24 hours.
4. Email is the highway. After the event, Dana had 243 warm prospects and a new fear: “I just didn’t want to screw it up.” Two ideas made it click. Write the way you’d email a friend about something you noticed that week. And treat the list as the main road, with every other channel as an entrance or exit off it. Her private Facebook group has almost doubled since.
5. An audience without a list is a bucket with holes. “Who cares that your post got ten thousand views yesterday? These views are not helping you achieve anything.” Her rule: you can do email without an audience, but building an audience without a list makes little sense.
Use this week
Open your last ten posts. For each one, ask a single question: did anyone who liked it end up somewhere I can reach them again? If the answer is mostly no, pick your best-performing post and give it a next step that collects an email address. One step, under an hour.
Get the notes for every episode
Read the full notes for this episode on the MWI Podcast newsletter: Ten thousand views yesterday. Gone today. New episodes land there first: mwipodcast.substack.com
Listen on Spotify: She Signed 4 Clients From 1 Post Without Social Media
Want to see how a borrowed room, a list and a handful of emails fit together? The Full Calendar Workshop is a free live session for coaches and therapists. Save your seat: francallado.com/workshop
